ABOUT ROWDY

In it for Everyone

The ROWDY Mermaid is so much more than a fitness studio. It’s a place to glow up, be your best self, and truly shine with the support of our talented team.

We’re all about bringing the energy and having fun while pushing you to your max.

A woman with a microphone headset and beige workout clothes leading a fitness class in a pink-lit studio, surrounded by participants in workout poses.

How It Started

Amelia grew up in the water. Four years an NCAA All-American swimmer. Years after that spent teaching kids to move their bodies and believe in what those bodies could do. She knew what it felt like to be strong. She also knew what it felt like to walk into a gym and feel like you didn't belong there.

She started The ROWDY Mermaid in 2024 after noticing there was a lack of genuine and unique fitness studios on The Jersey Shore. Amelia wanted to create a space for the girls who were deemed “too much,” the individuals who may be intimidated by get back into fitness, or those who were yearning for a community who yould accept them for exactly who they are.

The name says the rest. Mermaid because the ocean raised her. ROWDY because quiet was never going to cut it. This studio was built to be loud, sweaty, and completely unbothered by what fitness is "supposed" to look like.

What started as one woman and a heat lamp turned into a crew. A community. A place on Main Street in Belmar where people show up as they are and leave stronger than they walked in.

Abs of a fit woman laying on the floor in a matching black workout set

What Makes The ROWDY Mermaid Different?

The ROWDY Mermaid is Belmar, New Jersey’s only infrared fitness studio, and we’re changing the way you move. Infrared heat works with your body to boost circulation, reduce inflammation, speed recovery, and detox naturally. Every workout feels powerful, clean, and energizing.

What makes us the best fitness studio on The Jersey Shore is more than the heat. Our instructors bring the fire, our community lifts you up, and every class is designed to build strength, confidence, and lasting results.

This is fitness that transforms body and mind. This is The ROWDY Mermaid.

Stay rowdy. Stay strong. See you in the heat.

Our Community, Our Biggest Flex

  • ROWDY is more than a workout studio, it’s a place where I have built physical and emotional strength and cultivated lifelong friendships. So often do workout studios perpetuate a certain look in both their instructors and their patrons. I want to work out at a place that welcomes all types of bodies and people and is free of judgement. At ROWDY, everyone is welcome, and their inclusive environment is what matters most to me. Pushing people to their limits and showing them what they are capable of is what owner Amelia is most passionate about. Her love of fitness and humorous personality is infectious. I look forward to my classes every week and I am so happy to be a part of the community.

    Samantha K.

  • I attended a Hot Sculpt class at The ROWDY Mermaid and it was absolutely amazing! The instructors brought such high energy and made the class both fun and challenging. Their instruction was top-tier, and their vibe was contagious. Even with a two-hour drive, it was 100% worth it. I’ll definitely be coming back and I highly recommend it to anyone looking for an energizing and uplifting workout experience!

    Ashlee D.

  • This women-owned fitness studio is truly one of a kind. The atmosphere is empowering, welcoming, and full of positive energy. The classes are challenging but fun, and the instructors are incredibly knowledgeable and motivating. You can tell they truly care about helping each person reach their fitness goals. The studio itself is beautiful, clean, and well-maintained. Whether you’re a fitness newbie or an experienced athlete, The ROWDY Mermaid is the perfect place to get stronger, both physically and mentally.

    Lexi S.

Meet the Crew

A woman with sandy hands and hair, laughing with her head tilted back and hands touching her face, sitting on a beach.
A woman standing near a window with a city view, holding a potted plant, wearing a black tank top and silver jewelry, with her hair slicked back.
A woman with long hair and tattoos standing against a plain wall, wearing a sports bra, leggings, and socked feet, smiling slightly.
Woman in a bikini at the beach holding up three round objects towards the camera.
A woman with long wavy hair wearing a headset, a tank top, and a necklace, sitting and smiling in an indoor setting.
A young woman in athletic clothing, wearing a microphone headset, is kneeling on a mat in a fitness studio. She is smiling and looking at the camera with her right hand hanging down. Her reflection appears in a large mirror behind her, and another woman in workout clothes is seen in the mirror, also participating in the fitness session.
A woman in athletic clothing and a cap standing indoors next to a garage door, holding a dumbbell in her right hand, with sunlight and shadows cast through windows.
A woman with long hair in athletic wear, kneeling on a yoga mat indoors, with plants and a woven basket in the background.
A woman with tattoos on her arms and back, wearing a black sleeveless top and a white baseball cap, smiling and looking over her shoulder outdoors in a park with trees and rocks.
Two women in sports bras and leggings in a gym, one looking at the mirror and the other partially visible, both sitting on their heels.
A young woman with long wavy blonde hair wearing a black sports bra with the word 'ROWDY' on it, standing with one arm on her hip, smiling slightly, in a minimalist room with white walls.

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